Offer

STRATEGIC FOUNDATIONS OF THE BRAND

(the essence of the brand, big idea, key message)

NAMING

• appropriately chosen name which identifies the brand and makes it different from the competion
• creation of name with unique structure and psychologic impact on choices of consumers
• identity of the brand – system of visual identification

LOGO

• adjusted to new trends
• possibility of revitalization of existing logotypes
• creation of user style guide or so called manual of operation of trademark
• designs in high resolutions and different forms which enable their later use in any place and in promotional materials chosen by the client
• all economic copyright to a commissioned project

SEARCH ENGINE OPTIMIZATION

INSIGHT, BENEFIT AND RTB

• appropriately developed color and typography
• professionally designed typography which blends into the surrounding graphic
• adjustment of colors with application of psychology of color
• application of archetypes which facilitate communication

THE BRAND’s COMMUNICATION

• mandatories – set of mandatory elements in the brand’s communication
• Development of infographics

WEBPAGES

• An individually tailored design of the webpage
• RWD webpage (which adjusts to devices which display it)
• Webpage based on WordPress engine
• Easy modification of the content and addition of new material
• A database of professional photographies for use
• Friendly URL adresses
• Webpage prepared for search engine optimization

E-shops

• Shop’s engine based on WooCommerce platform
• Customized shop project
• E-shop integrated with fast payment systems such as PayU, DotPay, PayPal, Przelewy 24, mTransfer, multiTransfer
• Integrated with Allegro
• Integrated with Forwarders, Poczta Polska (Polish Post)
• Website created in RWD technology (the image adjusts automatically to the size of the screen)
• Friendly URL addresses
• SEO-ready

ONLINE APPS

We develop most modern, dedicated software adjusted to needs of Your business, available from every device with an access to the Internet.

MOBILE APPS

We allow Your business to expand its functionality to dedicated mobile apps based on most popular systems such as iOS, Windows Phone and Android.

ONLINE CAMPAIGN

They are advertising activities aimed at Internet. We operate in a comprehensive manner so that you can fully master the Internet. We will analyze for you the whole market and make it so that prior search results will change completely, of course to Your benefit.

• Google Adwords campaigns (PPC)
• Banner and video advertisements
• Remarketing
• Search engine optimization (SEO)

OFFLINE CAMPAIGNS

Ideal advertisement spots, slogans – are what makes You recognize and will cement the image of Your brand in minds of potential clients, and an outdoor campaign will hypnotize Your potential client.

• Campaigns in TV, Radio, Press
• Outdoor Advertisement

FACEBOOK

We create and administrate a company profile at Facebook. We deliver the content, prepare strategy, acquire, engage and maintain communication with fans of the brand.

Facebook Offers

We apply the native tool of Facebook to promote offers, increase sales, redirect the movement directly to the page of the product, create mailing database for potential clients of our range of products at the same time increasing their sales.

YouTube

We create and administrate a company profile at YouTube. We prepare the layout, the appearance of the profil, create the content, implement a strategy for communication with subscribers of our profile. We implement synergy between YT and other Social Media channels.

Instagram

This mobile social medium is used by young people, but also middle aged people. It is often used by people who don’t spend much time at Facebook. Aside from maintaining an account, at Instagram you may also conduct advertisement campaigns. Instagram ad – currently in 3 forms: photo, movie or carousel.
The goal of the campaign may be:

• redirections to a webpage,
• increase of engagement in mobile app,
• conversions at a webpage (sale in a shop),
• installation of an app,
• increasing the brand awareness,
• engagement in relation to a post or page (acquiring likes, comments),
• Video watching

Linkedin

LinkedIn is a website which serves mainly to present your virtual CV, but only that. With each day it gains more popularity in our  country and now it has approximately one million of Polish users. Facing such a number we cannot stay apathetic, and furthermore the site is also a chance to promote not only specialists, but also companies.

 Google+

We create and moderate a company profile at Google+. We prepare graphics, a schedule of content pubishing, implement a strategy of communication with subscribers of our profile and application of native G+ tools for better search engine optimization of the brand in Google browser.

Pinterest

It is a platform which allows to share images, pictures, drawings (graphic formats) with other users. It is a service which mechanism can be likened to a pinboard – everyone pins to their pinboard interesting photos with an interesting commentary. But… the virtual pinboard is something more – here users may also “repin” to their pinboard photos which they found in other pinboards and which they want to insert at their pinboard.

Twitter

One of fastest reacting channels used for official exchange of opinion or to answer questions of people observing our mark. Ongoing moderation, the application of microblogging to communicate with participants, ideal as a backchannel facilitating communication during events.

Snapchat

According to data presented by comscore.com, this social app is currently one of most popular apps among users of smartphones in USA. Only Facebook and Instagram surpass it. Daily over 350 million photos are sent through it.

CONTACT TAB AT FB

The place used by us for quick communication between brand and user. We channelize communication through preparation of tools for best and fastest cooperation between Fans and the company.

F-COMMERCE TAB

We are implementing a Tab used to present special offers for our Fans. We apply native tools of Facebook to promote offers, redirect the traffic directly to the page of the product, increasing its sales.

MOVIE/VIDEO AT YOUTUBE

We prepare an idea, a scenario, a copy and then realize the whole material. As a part of a comprehensive strategy, we promote and disseminate the material in social media.

SOCIAL ADS CAMPAIGN

We recommend and conduct comprehensive advertisement campaigns in channels of Social Media. We analyze, target, moderate and report dedicated Social Ads activities.

BUILDING ACTIVITY THROUGH ENTERTAINMENT

We create dedicated games and contests in form of Facebook app. From the idea and consultation throughout implementation and comprehensive realization to full reporting. We promote the product/brand by providing entertainment, increasing recognizability and the range of the brand and the product.

Newsletter

A successful newsletter is a key to consistent and effective e-mail. Thanks to it you may stay in contact with current and potential clients.

Monitoring Social Media

We prepare a full package of brand’s monitoring in Social media channels. We analyze and create reports which summarize all information about a particular brand, event or product which occur in the Internet. We provide developed comprehensive reports to the Client.

Employer branding

Employer branding or building the image of the employer. Managers, image specialists or external PR agencies dilligently make sure that the image of the company as an employer was attractive for potential employees who dream of working for such a company.

EMERGENCY MANAGEMENT

Emergency management should a part of every communication strategy in social media. For such situation we prepared a special support offer in case of an emergency.

PUBLIC RELATIONS

As a part of cooperation we conduct: ongoing media relations activities – building relations with media, creation of interesting content – editing and arrangement of articles in all type of media, communication support for marketing actions of the company, updating media databases, ongoing monitoring of media and realization of other activities which support the brand in accordance to current arrangements. We constantly monitor effects of our activities and report them to the Client within periods arranged with the Client.

BUZZ MARKETING

Buzz marketing is a support of our social media campaigns. We are active at Goldenline and Profeo profiles and at specific internet foras, appropriately selected for goals of the project.